What we’re seeing today is decentralized social production emerging as an additional modality of information, knowledge, and cultural production alongside these others. And whenever you have a new model, it affects everything. It changes everyone’s competitive environment, it changes what it is that people want and what they can do.
(Yochai Benkler, Yale University)
Before we move into the Open Content environment, we need to know our new activities will be sustainable. Are you concerned that if we “give content away,” we’ll destroy our existing revenue streams? Or do you see ways that Open Content will offer new business opportunities? What are the most creative ways you can imagine to increase sustainability in public broadcasting through Open Content?
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