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Appendix A: Agenda For Conference

"Open Content and Public Broadcasting"
September 19-21, 2006
The Charles Hotel, Cambridge.

Tuesday, September 19


Conference Registration


Welcome from Henry Becton, President, WGBH; and Marshall Smith, The William and Flora Hewlett Foundation

Session 1. What is Open Content and Why Does It Matter to Public Broadcasting? The range of definitions of Open Content; exploration of Open Content practice today in America, including pilots projects by various public broadcasters; why Open Content matters to American broadcasting, and why it is difficult to figure out what Open Content can be; how Open Content speaks to public broadcasting’s core mission and possible futures
Panel – Dennis Haarsager, Washington State University Public Broadcasting; James Boyle, Duke University


Introduction – Paula Kerger, President, PBS
Keynote – Paul Gerhardt, BBC Creative Archive

Wednesday, September 20


Session 2. Editorial Issues - Content and Control: defining the opportunities and risks from the producer's perspective, looking at special opportunities for educators (informal and formal), assessing new genres and formats for Open Content and the changing role of producers
Panel – Dan Gillmor, Center for Citizen Media; Mary McGrath, Radio Open Source; Louis Wiley, WGBH Frontline. Anne Margulies, MIT OpenCourseware


Session 3. Editorial Issues - Implementation: how Open Content production affects workflow and production, asset management, production efficiencies; evolutionary connections between traditional and Open Content production models
Panel – Dave Johnston, PBS Interactive; Annie Valva, WGBH Interactive. Andy Carvin, NPR Digital Media




Session 4. The Legal Framework for Open Content Usage of Public Broadcasting Products: examination of existing issues and liabilities affecting the extension of public broadcasting works into Open Content, including third-party rights, back clearances for existing productions, future clearance models; discussion of efforts that are most promising to change these limits; additional issues such as privacy, age-appropriate access, copyright, etc.
Panel – Sue Kantrowitz, WGBH Vice President/Legal Counsel; John Palfrey, Harvard Berkman Center; Eric Saltzman, Creative Commons


Session 5. Business Models for the Future: revenue models, including start-up costs, costs for incremental entry into Open Content, and special models for educator usages; risk analysis, including security and sustainability; creative partnerships for Open Content
Panel – Jake Shapiro, PRX; Rick Prelinger, Internet Archives; Mitch Kapor, Mozilla Foundation

Thursday, September 21


Session 6. Open Content Models for Public Broadcasting: a summary of Wednesday's working sessions, identifying areas that public broadcasters think are most promising, areas of consensus and disagreement, best practices, guidelines and special considerations
Panel – Yochai Benkler, Yale University; Curtis Wong, Microsoft; Jon Abbott, WGBH Vice President/Chief Operating Officer


Session 7. Next Steps: concrete agenda items to move public broadcasting forward in the Open Content environment
Panel – John Boland, Chief Content Officer, PBS; Andrew Russell, Vice President for Technology, CPB